“When you buy Casaveen knitwear, you’re not only making an investment in a quality, enduring garment; you’re also making an investment in the sustainability of a regional community.”
—Clare McShane, Casaveen
I’ve watched this company go from strength to strength over the 16 years I’ve been designing their mailorder catalogue. Based at Oatlands in the prime wool-growing area of Tasmania’s Midlands, Casaveen is now the largest private employer in the Southern Midlands municipality. By concentrating on original designs, superb quality wool and garments and impeccable service they have defied the steady downhill trend of Australian textile manufacturing.
Casaveen garments are available online, by mail order, from their showroom in Oatlands and through a select number of retailers around Australia. In addition to the annual catalogue I’ve designed season previews, signage, swing tags and packaging, posters, press advertising and interpretation displays.
Design: Julie Hawkins
Photographs: Alastair Bett